Meet Stefanie Rutherford, CF
Owner of Fresh Coast Floral Co.
At Fresh Coast Floral Co., we evoke emotion, create memories, and spread joy through floral artistry. No matter your vision, style, or color scheme, together, we can build the floral event of your dreams.
Welcome! I am Stefanie Rutherford CF, owner of Fresh Coast Floral Co. I am a certified wedding and event floral designer based in Traverse City, MI. Growing up in Northern MI has made me a great appreciator of nature and all that nature and this area has to offer. From its rivers and lakes to its orchards and native plants, all have given me inspiration in my journey as a floral designer.
Making art out of nature was something that found me long before I knew how much I needed it. Looking back, no other path would have fulfilled me quite as much, and now I am in my 12th year of floral artistry!
My creative beginnings are rooted in little East Jordan, MI, at the Backdoor Floral Studio with Judy Worgress. There, I learned the true beauty of flowers and nurtured my newfound love and skill. This prepared me to work for Derek Woodruff at Floral Underground, where I assisted designing large weddings and other events. During those few years I honed my skills of design and design mechanics. In turn, this prompted me to participate in state-wide competitions through the Great Lakes Floral Association, where I have had several pieces place in the top three. Through the Association, I was able to prove my technical skills and abilities four years ago by taking the exam and performing skills tests to become a Certified Florist.
Before I launched my own floral design business, I honed my craft with Cindy Hardy at Lilies of the Alley, learning more about operating a small business and becoming comfortable in my role of wedding consult and lead designer. I was able to challenge myself and build confidence in leadership roles and gain experience in all aspects of the floral industry.
Throughout this journey, my love of flowers and the joy I have for floral artistry has only grown and everything has culminated to where I am today…starting my very own floral company where I can share my skills and enthusiasm with others.
I look forward to creating the floral event of your dreams with you!
Welcome! I am Stefanie Rutherford CF, owner of Fresh Coast Floral Co. I am a certified wedding and event floral designer based in Traverse City, MI. Growing up in Northern MI has made me a great appreciator of nature and all that nature and this area has to offer. From its rivers and lakes to its orchards and native plants, all have given me inspiration in my journey as a floral designer.
Making art out of nature was something that found me long before I knew how much I needed it. Looking back, no other path would have fulfilled me quite as much, and now I am in my 12th year of floral artistry!
My creative beginnings are rooted in little East Jordan, MI, at the Backdoor Floral Studio with Judy Worgress. There, I learned the true beauty of flowers and nurtured my newfound love and skill. This prepared me to work for Derek Woodruff at Floral Underground, where I assisted designing large weddings and other events. During those few years I honed my skills of design and design mechanics. In turn, this prompted me to participate in state-wide competitions through the Great Lakes Floral Association, where I have had several pieces place in the top three. Through the Association, I was able to prove my technical skills and abilities four years ago by taking the exam and performing skills tests to become a Certified Florist.
Before I launched my own floral design business, I honed my craft with Cindy Hardy at Lilies of the Alley, learning more about operating a small business and becoming comfortable in my role of wedding consult and lead designer. I was able to challenge myself and build confidence in leadership roles and gain experience in all aspects of the floral industry.
Throughout this journey, my love of flowers and the joy I have for floral artistry has only grown and everything has culminated to where I am today…starting my very own floral company where I can share my skills and enthusiasm with others.
I look forward to creating the floral event of your dreams with you!
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